Mackenzie is a highly driven and accomplished analytics leader with over 10+ years of experience in quantitative analytics spanning various industries, including finance, consulting, advertising, web analytics, and product management. As the Director of Product Management of Data Products at Cart.com, Mackenzie is revolutionizing the eCommerce industry by helping brands rapidly scale their online businesses and effectively sell more across every channel. She possesses a deep understanding of digital analytics, data analysis, advertising, and system innovation, enabling her to identify behavioral & systematic patterns that help businesses cost effectively scale. Mackenzie's unrelenting drive to help brands uncover hidden meaning and trends has made her a valuable asset to companies of all sizes, from startups to enterprise and eCommerce giants, and even the most renowned CPG brands.